Boussac Upholstery Fabrics: Innovation and Tradition in the Service of Elegance
Upholstery fabrics are essential in creating refined and comfortable interiors.
Among France’s most iconic houses, Boussac distinguishes itself through a constant pursuit of innovation while honouring its rich heritage.
Origins and Heritage of Marcel Boussac
The Vision and Journey
Marcel Boussac, a key figure in the French textile industry, always had a clear vision: to innovate and evolve with the times. He began transforming the industry in 1934 by acquiring the Wesserling Factory, which had been severely impacted by successive crises. Boussac revitalized this cornerstone of French textiles thanks to his pioneering spirit.
The Beginnings of Innovation
Screen Printing on Fabric
In 1946, Marcel Boussac revolutionized production techniques by introducing screen printing, replacing traditional wooden boards. This innovation enabled the creation of vibrant floral patterns that captivated the market and marked a true breakthrough in the field of printed textiles.
Collaboration with Christian Dior
Boussac was not only a technical innovator but also a patron of talent. His collaboration with Christian Dior is a notable example. In 1947, when Dior opened his Colifichet boutique on Avenue Montaigne in Paris, he chose Boussac’s “toile bergère” to decorate his walls, symbolizing the perfect union between fashion and upholstery fabric.
The Modern Era with Pierre Frey
Acquisition and Renewal
In 2004, Boussac joined the Pierre Frey group. Since then, the aim has been to revive the brand by infusing it with innovation, originality, and exceptional craftsmanship.
Pierre Frey has remained faithful to Boussac’s heritage while introducing contemporary collections inspired by some of the most significant artistic movements.
A New Artistic Breath
In 2010, under the artistic direction of Pierre Frey, eldest son of Patrick Frey, the Boussac codes were reimagined.
The brand successfully evolved by offering refined blends of natural fibres, contemporary plain fabrics distinguished by their rich textures, and artistic prints that reflect the mood of the moment.
The contemporary collection
A Variety of Materials
Boussac propose aujourd’hui une vaste sélection de tissus d’ameublement incluant :
- Sophisticated wools and jacquards.
- Plain fabrics with refined texture effects.
- A variety of artistic prints.
Traditional craftsmanship serving modernity.
Despite its innovations, Boussac remains deeply committed to its traditional manufacturing methods. This unique combination of ancient craftsmanship and contemporary creativity makes the brand a key player in the world of high-end textiles.
For those looking to add a touch of elegance and sophistication to their interiors, Boussac upholstery fabrics remain a top choice, skillfully blending tradition and modernity.