{"id":10088,"date":"2024-07-12T11:57:16","date_gmt":"2024-07-12T09:57:16","guid":{"rendered":"https:\/\/www.dmg-collection.fr\/boussac-upholstery-fabrics\/"},"modified":"2026-01-12T12:19:42","modified_gmt":"2026-01-12T11:19:42","slug":"boussac-upholstery-fabrics","status":"publish","type":"page","link":"https:\/\/www.dmg-collection.fr\/en\/boussac-upholstery-fabrics\/","title":{"rendered":"Boussac upholstery fabrics"},"content":{"rendered":"\n
\"Boussac<\/span>
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Boussac Upholstery Fabrics: Innovation and Tradition in the Service of Elegance<\/h1>\n\n\n\n

Upholstery fabrics<\/strong> are essential in creating refined and comfortable interiors.
Among France\u2019s most iconic houses, Boussac<\/strong> distinguishes itself through a constant pursuit of innovation while honouring its rich heritage.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n

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Origins and Heritage of Marcel Boussac<\/h2>\n\n\n\n

The Vision and Journey<\/h3>\n\n\n\n

Marcel Boussac, a key figure in the French textile industry<\/strong>, always had a clear vision<\/strong>: to innovate and evolve with the times. He began transforming the industry in 1934 by acquiring the Wesserling Factory<\/strong>, which had been severely impacted by successive crises. Boussac revitalized this cornerstone of French textiles<\/strong> thanks to his pioneering spirit. <\/p>\n\n<\/div>\n<\/div>\n\n

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The Beginnings of Innovation<\/h2>\n\n\n\n

Screen Printing on Fabric<\/h3>\n\n\n\n

In 1946, Marcel Boussac revolutionized production techniques by introducing screen printing<\/strong>, replacing traditional wooden boards. This innovation enabled the creation of vibrant floral patterns<\/strong> that captivated the market and marked a true breakthrough in the field of printed textiles. <\/p>\n\n\n\n

Collaboration with Christian Dior<\/h3>\n\n\n\n

Boussac was not only a technical innovator but also a patron of talent. His collaboration with Christian Dior<\/strong> is a notable example. In 1947, when Dior opened his Colifichet boutique on Avenue Montaigne in Paris, he chose Boussac’s “toile berg\u00e8re” to decorate his walls, symbolizing the perfect union between fashion and upholstery fabric<\/strong>. <\/p>\n\n<\/div>\n\n

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The Modern Era with Pierre Frey<\/h2>\n\n\n\n

Acquisition and Renewal<\/h3>\n\n\n\n

In 2004, Boussac<\/strong> joined the Pierre Frey<\/strong> group. Since then, the aim has been to revive the brand by infusing it with innovation, originality, and exceptional craftsmanship.
Pierre Frey has remained faithful to Boussac\u2019s heritage while introducing contemporary collections<\/strong> inspired by some of the most significant artistic movements.<\/p>\n\n\n\n

A New Artistic Breath<\/h3>\n\n\n\n

In 2010, under the artistic direction of Pierre Frey<\/strong>, eldest son of Patrick Frey<\/strong>, the Boussac<\/strong> codes were reimagined.
The brand successfully evolved by offering refined blends of natural fibres, contemporary plain fabrics distinguished by their rich textures, and artistic prints that reflect the mood of the moment.<\/p>\n\n<\/div>\n<\/div>\n\n

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The contemporary collection<\/h2>\n\n\n\n

A Variety of Materials<\/h3>\n\n\n\n

Boussac propose aujourd’hui une vaste s\u00e9lection de tissus d’ameublement<\/a><\/strong> incluant :<\/p>\n\n\n\n